What is your domain worth? Before attempting to turn a profit in the domain name after market, or buying a domain name, it is in your best interest to know the value of your property, or the property you intend to purchase. A domain appraisal company will give you an approximate value of what your name is worth. This will help your property sell more quickly and efficiently. After all, you don’t want to let someone steal your domain name for less than what it is worth. Even though you may have paid only a small amount for it initially, some cheap domain names sell for thousands of dollars now, and yours might be one of them.

Domain pre-appraisals not only tell you what your domain name is worth, but additionally assist you in selling it for a fair price. Having a third party appraise the value of your site can ensure your customers that it is a legitimate amount of money that you are asking for. It lets them know that you are a creditable, honest, and fair merchant. This will make the consumer more likely to buy, and pay the full value of your listing. Appraisal values can often be shown online, directly next to your listing, even if you are reselling through a third party broker.

When a professional appraiser assesses your domain name, there are a few things used to determine its value. Catchy words in your domain name often add significantly to its worth. In addition, they factor in the number of characters in your domain name, or its length. Shorter domain names that are easy to remember are often more valuable than the longer, more wordy ones. If you have more than one premium domain name up for sale, your domain name appraiser should additionally be able to provide you with a collective value of all your domain names together.